Case Study - 2

Lekker Meat Shop

Dubai

Campaign Objective

Increase product sales, clear inventory, and drive revenue growth through a targeted influencer led campaign.

Strategy

We developed a special edition meat box exclusively for the campaign, designed to create urgency and strong purchase intent. A selected group of food and lifestyle influencers showcased the meat box through engaging content, highlighting product quality, value, and limited availability.

The campaign focused on authenticity, clear calls to action, and limited stock messaging to drive immediate conversions.

Execution Highlights

  • Campaign concept and special edition meat box creation
  • Influencer selection aligned with food and family audiences
  • Content planning and promotional messaging
  • Coordinated influencer posting schedule
  • Sales tracking and performance reporting

Key Outcome

The campaign successfully converted influencer visibility into direct sales. By combining a limited edition product with targeted influencer promotion, Lekker Meat Shop achieved a full sell out, strong revenue growth, and increased brand demand.

Results

  • 700+ meat boxes sold within one month
  • Complete sell out of the special edition product
  • 2.8X increase in revenue during the campaign period
  • Significant uplift in customer demand and repeat interest